Website Development

When setting up your website for your business, it makes a huge difference by setting it up to be more user friendly than having to go back and change it later on. Failing to do this will prove to be very costly and it’s hard to imagine the lost opportunities. You’ll need to make all your actions based on what is known to work and be effective. If you take the time to discover recommendations for making a site more user friendly, then you’ll be on your way.

Remember that people in Cary landing on your home page want to know very fast what you have for them. So then they can find out fast and hopefully they’ll continue to other pages. The strong focus is to make all your content as good as possible. So also make your navigation simple and uncluttered with minimal clicks to get to where they want to go. You are just like your audience in that you don’t want to be endlessly clicking to locate information.

There is more than one reason to have a Contact link that is easily visible. There are lots of reasons with two being for Google when they crawl your site, and you may want to be listed somewhere else. Depending on what you’re doing, other people will review your site and it will have a negative effect if there is no contact page. If you really want to go all out, then place extra information such as your address and even contact number.

People should never have to struggle on your site to find what they want. This is also how you begin building good relationships with your niche audience. After you start doing this, then pay attention to site metrics and see what the numbers look like. There’s nothing like taking action on an approach that is known to produce results.

Your company’s website is a digital asset that reflects who your business is and the value you deliver to customers. Most companies refresh their website every 2-3 years. If your website needs a boost, schedule a 30-minute consultation with Digital Marketing Cary to discuss your website project.

We partner with clients to share ideas and milestones throughout the process. Cary Digital Marketing leads the process with weekly calls to make sure we stay on schedule and meet our deadlines.